Brad Sugars


Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

James Vincent

Coach Performance Director

James Vincent’s clients get results.  James’s track record of developing winning teams and embedding high performance cultures in organisations speaks volumes. He’s coached 3 Team GB athletes into the Top 5 in the World… 1 winning a Bronze Medal at 2016’s Rio Olympics.

James’ coaching and teaching skills coupled with the Best Business Growth System in the World has proven to be a recipe for success with two business owner clients transforming their business into a much more profitable enterprise that worked, so the owner didn’t have to and they could sell for a life-changing amount of money.

Laura Thorburn

Marketing & Events Manager

Why do you love working for ActionCOACH?
Everyone has the same mindset – we are all making a positive difference to the business landscape. The amount of personal development and learning opportunities ActionCOACH offer is incredible and the whole community including employees and franchise owners, are very supportive and a lot of fun.